Beyond the Alley is dedicated to bringing a simply sophisticated and always feminine, unique modern Contemporary, cute and flirty looks for the fashion savvy women of today. Affordability is also a key part of the Beyond the Alley’s philosophy. Eli and her team believe that high quality and high style don’t have to come at a high price! Our Designers are carefully handpicked to ensure that they are committed to using only the most unique, durable fabrics to create a European-inspired look that radiates sophisticated, chic and fun, all at prices that won’t break the bank.
Our selection transcends all ages in truly embodying the modern Contemporary Lifestyle. Focusing on both sophisticate and feminine that are ultra stylish, yet versatile and timeless, to facilitate an everyday fashionable wardrobe. Mix and match our imaginative pieces into any wardrobe and discover the pleasure of everyday fashion without the everyday look.
Underneath Beyond the Alley’s fun styles and affordable price tags, is a commitment to finding products that are created in a responsible way. Eli believes in adopting ‘green’ practices wherever possible like our shopping bags made out of recycled material or offering our 5% discount if you bring your own bag, she also believes in contributing to only to local community charities.
We have a great team, passionate and excited about the evolution of Beyond the Alley so come spend time with us.
Interview with Eli;
How long has the business been established?
Was founded October 2008.
What’s the store style?
Well, simply sophisticated and always feminine, unique modern Contemporary, cute and flirty looks for the fashion savvy women of today.
How do you choose a Designer?
We carefully review every exquisite details like contrast stitching and strategically placed buttons with inventive textures and adventurous patterns. We believe that our customers are unique and that they deserve the unique style, do you really want to look like everyone else?
How would you describe your staff?
They completely embody the word unique, all of them are fashion forward, sophisticated, passionate, with unmatched personal attention to detail. They are more than staff they are my extended family, if you take the time like I have to know them you will see how they can change your life as your style friend.
What has made you success?
Humble loyalty to Beyond the Alley has created a steadfast underground following that comes back each season for new, distinctive look.
